Legal
Last Updated: April 24, 2026
Equity Ridge Financial ("Equity Ridge," "we," "us," or "our") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our website and services.
Summary: We collect information you provide when applying for financing or using our services. We use it to match you with lenders and deliver our services. We do not sell your personal information. You have rights to access, correct, and delete your data.
When you apply for financing, request a quote, submit a Funding Blueprint intake form, create an account, or contact us, we collect information such as your name, email address, phone number, business name, mailing address, Social Security Number or EIN (for credit and identity verification), financial information (revenue, bank balances, debt obligations), and documents you upload (bank statements, tax returns, financial statements).
When you visit our website, we automatically collect certain technical information including your IP address, browser type and version, operating system, referring URLs, pages viewed, time spent on pages, and device identifiers. We use cookies and similar tracking technologies to enhance your experience and analyze site usage.
We may receive information about you from credit bureaus, identity verification services, lender partners, and referral partners (including brokers who refer you to us). This information is used solely to evaluate your financing request and provide our services.
We use your information to evaluate your financing request, match you with appropriate lenders from our network, prepare and present loan options, process applications, communicate with you about your application status, and fulfill any services you purchase (including Funding Blueprints and educational products).
We analyze usage patterns and feedback to improve our website, tools, and services. This includes A/B testing, performance monitoring, and feature development. Any analysis is conducted on aggregated or anonymized data where possible.
We may contact you via email, phone, or SMS regarding your application, account updates, rate alerts you have subscribed to, and relevant financial products or services. You may opt out of marketing communications at any time by clicking "unsubscribe" in any email or contacting us directly.
We may use your information to comply with applicable laws and regulations, respond to legal process, enforce our terms, prevent fraud, and protect the rights and safety of Equity Ridge, our clients, and the public.
We implement industry-standard security measures to protect your personal and financial information. Documents uploaded through our platform are stored using enterprise-grade encrypted cloud storage with signed URLs that expire after 7 days. All data is encrypted in transit using TLS and at rest using AES-256 encryption. Access to sensitive data is restricted to authorized personnel on a need-to-know basis.
You are responsible for maintaining the confidentiality of your account credentials. Please use a strong, unique password and do not share your login information with others. If you believe your account has been compromised, contact us immediately at info@EquityRidge.com.
In the event of a data breach that affects your personal information, we will notify you as required by applicable law, typically within 72 hours of becoming aware of the breach.
You have the right to access the personal information we hold about you and to request corrections if it is inaccurate or incomplete. To make such a request, contact us at info@EquityRidge.com with the subject line "Data Access Request."
You may request that we delete your personal information. Please note that we may be required to retain certain information for legal, regulatory, or legitimate business purposes (such as maintaining records of completed loan transactions). We will inform you of any information we are unable to delete and the reason why.
You may opt out of receiving marketing communications from us at any time by clicking the "unsubscribe" link in any marketing email, replying "STOP" to any SMS message, or contacting us at info@EquityRidge.com. Note that you may still receive transactional communications related to your account or active applications.
If you are a California resident, you have additional rights under the California Consumer Privacy Act (CCPA), including the right to know what personal information we collect, the right to delete your personal information, the right to opt out of the sale of your personal information (we do not sell personal information), and the right to non-discrimination for exercising your privacy rights.
We retain your personal information for as long as necessary to provide our services and comply with our legal obligations. Application data is typically retained for 7 years to comply with financial recordkeeping requirements. Account information is retained for the duration of your account plus 3 years after closure. You may request earlier deletion subject to our legal retention obligations.
Our services are intended for business owners and individuals who are at least 18 years of age. We do not knowingly collect personal information from children under 18. If we become aware that we have collected personal information from a child under 18, we will take steps to delete that information promptly.
We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. We will notify you of material changes by posting the updated policy on our website with a new "Last Updated" date and, where appropriate, by sending you an email notification. Your continued use of our services after the effective date of any changes constitutes your acceptance of the updated policy.
Equity Ridge Financial is committed to protecting the identities of our clients in all public-facing communications, including testimonials, success stories, case studies, brand audit results, and any other content that references client outcomes. We believe that sharing real results is important for transparency, but never at the expense of a client's privacy.
All client testimonials, success stories, and case studies published on our website or in our marketing materials use anonymized identifiers. Specifically: • Client names are replaced with role and industry descriptors (e.g., "Restaurant Group Owner," "Trucking Company Owner") • Specific business names, LLC names, and company identifiers are never published without explicit written consent • City and state-level location data is generalized to state only (e.g., "Texas" instead of "Dallas, TX") • Any identifying details that could reasonably identify a specific individual or business are removed or generalized This policy applies to all content channels including our website, social media, email marketing, broker materials, and third-party publications.
While client identities are anonymized in public communications, the underlying results we publish are real and verifiable. Equity Ridge maintains a Verified Results program under which: • Supporting documentation (loan closing statements, funding confirmations, brand audit reports) is retained on file for each published result • A "Verified Result" designation indicates that documentation exists to support the stated outcome • Documentation is held securely and is never shared publicly • Clients may request removal of their anonymized result at any time by contacting us at info@EquityRidge.com The Verified Results program exists to give prospective clients confidence in our published outcomes while ensuring that no client's identity or business information is exposed without their consent.
In cases where a client wishes to be identified by name or business name in a published case study or testimonial, we obtain explicit written consent prior to publication. This consent specifies exactly what information will be published, where it will appear, and for how long. Clients may withdraw consent at any time, and we will remove identifying information within 30 days of receiving a withdrawal request.
If you are a current or former client and believe your information appears in any of our public communications — even in anonymized form — and you wish to have it removed, please contact us at info@EquityRidge.com with the subject line "Testimonial Removal Request." We will review your request and respond within 10 business days.
If you have questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us at: Equity Ridge Financial Bozeman, Montana Email: info@EquityRidge.com Phone: 877-542-7322 We will respond to your inquiry within 30 days.
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