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Small Business Fundamentals

The Complete Foundation Course

A comprehensive 8-module course covering everything from business ideation to your first profitable year. Perfect for first-time entrepreneurs and early-stage business owners.

24 hours
8 modules
Beginner
Self-paced · Lifetime access
5.0 · 153 reviews
Small Business Fundamentals
Course

$299

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Course Curriculum

8 Comprehensive Modules

Module 1

Module 1: Business Ideation & Validation

Finding Your Business IdeaMarket Research MethodsCustomer Discovery InterviewsCompetitive Landscape AnalysisIdea Validation Framework
Module 2

Module 2: Business Structure & Legal

Sole Proprietorship vs LLC vs CorpState Registration ProcessLicenses & Permits GuideTrademark & IP BasicsInsurance Requirements
Module 3

Module 3: Financial Foundations

Accounting Basics for Non-AccountantsSetting Up Your BooksUnderstanding Financial StatementsTax Planning EssentialsBudgeting & Forecasting
Module 4

Module 4: Funding Your Business

Self-Funding & BootstrappingFriends & Family RoundsSBA Loan Deep DiveAlternative Financing OptionsInvestor Pitch Preparation
Module 5

Module 5: Building Your Brand

Brand Identity & PositioningLogo & Visual IdentityWebsite EssentialsSocial Media StrategyContent Marketing 101
Module 6

Module 6: Sales & Customer Acquisition

Sales Process DesignLead Generation TacticsClosing TechniquesCustomer Retention StrategyReferral System Building
Module 7

Module 7: Operations & Systems

Process DocumentationTool Stack SelectionWorkflow AutomationVendor ManagementQuality Assurance
Module 8

Module 8: Growth & Scaling

Growth Metrics That MatterTeam Expansion StrategyMarket ExpansionProduct Line ExtensionPreparing for the Next Phase

Real Results

What Business Owners Are Saying

“I went from zero business knowledge to launching a profitable LLC in 4 months. This course is the real deal.”

Chris A.

First-Time Entrepreneur

“Module 6 on sales completely transformed how I approach customer acquisition. Revenue doubled in 3 months.”

Natalie P.

Side Hustle to Full-Time

“The funding module helped me secure a $200K SBA loan I didn't think I qualified for. Incredible value.”

David M.

Veteran-Owned Business

Equity Ridge Advisors

About the Authors

Written by the Equity Ridge Advisory Team

The Equity Ridge E-book Store is authored by our team of senior advisors — professionals with 20+ years of experience in commercial lending, business brokerage, and small business consulting. Together, they have funded over $239M in commercial loans and advised hundreds of businesses from startup to exit.

Every ebook and course is written from real-world experience, not theory. The strategies, frameworks, and templates inside are the same ones our advisors use with clients every day.

$239M+

Loans Funded

20+

Years Experience

500+

Businesses Advised

Ready to get started?

Join thousands of business owners who have used Equity Ridge resources to build, grow, and exit their businesses.

Customer Reviews

Ratings & Reviews

Names anonymized to protect client confidentiality. Results verified.

4.8

5 reviews

5 reviews

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C

Chris A.

First-Time Entrepreneur

2026-03-25

I went from zero business knowledge to launching a profitable LLC in 4 months. This course is the real deal. Module 4 on funding helped me secure a $200K SBA loan I didn't think I qualified for.

Helpful?
N

Natalie P.

Side Hustle to Full-Time Business Owner

2026-03-12

Module 6 on sales completely transformed how I approach customer acquisition. Revenue doubled in 3 months. The lead generation tactics in that module alone are worth the entire course price.

Helpful?
D

David M.

Veteran-Owned Business Owner

2026-02-28

The funding module helped me secure a $200K SBA loan I didn't think I qualified for. The course is comprehensive without being overwhelming. I completed it in 3 weeks and immediately started implementing.

Helpful?
S

Sarah T.

Healthcare Consultant

2026-02-10

Excellent course overall. The operations module was particularly strong — the process documentation framework is something I've implemented across my entire practice. Knocked off one star because some video content would be nice.

Helpful?
M

Michael B.

Restaurant Group Owner

2026-01-28

I've taken $3,000 business courses that weren't as good as this. The depth of content, the practical frameworks, and the real-world examples make this the best business education I've found at any price.

Helpful?
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