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E-book StoreBeginnerCourse

Digital Marketing for Small Business

Attract, Convert, and Retain Customers Online

A practical, hands-on course in digital marketing specifically designed for small business owners with limited time and budget. Covers SEO, social media, email, paid ads, and analytics.

18 hours
6 modules
Beginner
Self-paced · Lifetime access
5.0 · 153 reviews
Digital Marketing for Small Business
Course

$249

$149

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Course Curriculum

6 Comprehensive Modules

Module 1

Module 1: Digital Marketing Strategy

Marketing Funnel DesignCustomer Avatar CreationCompetitive Digital AnalysisChannel Selection FrameworkBudget Allocation Strategy
Module 2

Module 2: Website & SEO

Website Conversion OptimizationLocal SEO Deep DiveGoogle Business Profile MasteryOn-Page SEO ChecklistTechnical SEO Basics
Module 3

Module 3: Social Media Marketing

Platform Selection StrategyContent Calendar CreationOrganic Growth TacticsPaid Social AdvertisingCommunity Management
Module 4

Module 4: Email Marketing

List Building StrategiesEmail Automation SequencesNewsletter Best PracticesSegmentation & PersonalizationEmail Analytics & Optimization
Module 5

Module 5: Paid Advertising

Google Ads for Local BusinessFacebook/Instagram AdsRetargeting CampaignsBudget ManagementROI Tracking & Optimization
Module 6

Module 6: Analytics & Optimization

Google Analytics SetupConversion TrackingA/B Testing FrameworkMarketing ROI CalculationMonthly Reporting Dashboard

Real Results

What Business Owners Are Saying

“Equity Ridge's resources are the most practical business content I've found. Written by people who actually understand small business financing.”

Michael B.

Small Business Owner

“I've purchased 4 ebooks from the library. Every single one has paid for itself many times over in real business results.”

Jennifer L.

Entrepreneur & CEO

“The depth of knowledge in these materials is incredible. You can tell they were written by advisors who have seen thousands of businesses.”

Carlos M.

Multi-Location Business Owner

Equity Ridge Advisors

About the Authors

Written by the Equity Ridge Advisory Team

The Equity Ridge E-book Store is authored by our team of senior advisors — professionals with 20+ years of experience in commercial lending, business brokerage, and small business consulting. Together, they have funded over $239M in commercial loans and advised hundreds of businesses from startup to exit.

Every ebook and course is written from real-world experience, not theory. The strategies, frameworks, and templates inside are the same ones our advisors use with clients every day.

$239M+

Loans Funded

20+

Years Experience

500+

Businesses Advised

Ready to get started?

Join thousands of business owners who have used Equity Ridge resources to build, grow, and exit their businesses.

Customer Reviews

Ratings & Reviews

Names anonymized to protect client confidentiality. Results verified.

4.7

3 reviews

3 reviews

Sort by:
M

Michael B.

Small Business Owner

2026-03-10

Equity Ridge's resources are the most practical business content I've found. Written by people who actually understand small business financing. Immediately applicable and worth every penny.

Helpful?
J

Jennifer L.

Entrepreneur & CEO

2026-02-20

I've purchased 4 ebooks from the library. Every single one has paid for itself many times over in real business results. The quality and depth of content is consistently excellent.

Helpful?
C

Carlos M.

Multi-Location Business Owner

2026-02-05

The depth of knowledge in these materials is incredible. You can tell they were written by advisors who have seen thousands of businesses. Highly recommend to any serious business owner.

Helpful?
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