The First 90 Days: Launching Your Business
From Idea to Opening Day
A step-by-step guide for turning your business idea into a reality. Covers business structure selection, registration, licensing, initial funding, and your first 90-day action plan.
$49
$29
Table of Contents
6 Chapters of Actionable Content
Real Results
What Business Owners Are Saying
“I launched my second location 6 months after reading this. The 90-day plan was exactly what I needed to stop overthinking and start executing.”
Marcus T.
Restaurant Owner, Atlanta GA
“The business structure chapter alone saved me thousands in taxes. I wish I had this before I started my first business.”
Priya S.
E-commerce Founder
“Clear, practical, no fluff. I've read 12 business books and this is the only one I've actually implemented cover to cover.”
Derek W.
Construction Company Owner
About the Authors
Written by the Equity Ridge Advisory Team
The Equity Ridge E-book Store is authored by our team of senior advisors — professionals with 20+ years of experience in commercial lending, business brokerage, and small business consulting. Together, they have funded over $239M in commercial loans and advised hundreds of businesses from startup to exit.
Every ebook and course is written from real-world experience, not theory. The strategies, frameworks, and templates inside are the same ones our advisors use with clients every day.
$239M+
Loans Funded
20+
Years Experience
500+
Businesses Advised
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Join thousands of business owners who have used Equity Ridge resources to build, grow, and exit their businesses.
Customer Reviews
Ratings & Reviews
Names anonymized to protect client confidentiality. Results verified.
4.8
5 reviews
5 reviews
Marcus T.
Multi-Location Restaurant Owner
2026-03-15
I launched my second location 6 months after reading this. The 90-day plan was exactly what I needed to stop overthinking and start executing. Chapter 2 on business structure alone saved me thousands in taxes.
Priya S.
E-commerce Founder
2026-02-28
The business structure chapter alone saved me thousands in taxes. I wish I had this before I started my first business. The validation framework in Chapter 1 is something every entrepreneur needs before spending a single dollar.
Derek W.
Construction Company Owner
2026-02-10
Clear, practical, no fluff. I've read 12 business books and this is the only one I've actually implemented cover to cover. The 90-day launch plan is something I still reference every quarter.
Amanda K.
Bakery Owner
2026-01-22
Really solid guide for first-time entrepreneurs. The licensing section was especially helpful — I had no idea how many permits I needed. Would have given 5 stars but wished there was more on digital businesses specifically.
James R.
Freelance Consultant
2026-01-08
Went from idea to LLC to first client in 60 days using the frameworks in this book. The funding chapter pointed me toward an SBA microloan I didn't know I qualified for. Incredible value for $29.